Cookie policy.

This page explains what cookies BuyMertra uses, why we use them, and how you can change your mind. It sits alongside our privacy policy, which has more detail on how we handle personal data overall.

1. What cookies are

A cookie is a small text file that a website asks your browser to store on your device. Cookies can be set by the site you are visiting (first-party cookies) or by services embedded on that site, such as ad networks or analytics tools (third-party cookies). We also use similar technologies like localStorage and pixel tags, which we treat as cookies for the purpose of this policy.

2. The cookies we use

We group cookies into three categories.

Essential

These cookies are needed for the site to work. They do not require your consent under UK law.

• buymertra_cookie_consent_v1 — stores your cookie banner choice so we do not show the banner on every page load. Set by BuyMertra. Stored for 12 months.

Analytics (with consent)

These cookies help us understand how readers use the site at an aggregate level. They are only loaded after you accept cookies in the banner.

• _ga, _ga_*, _gid — set by Google Analytics. Used to distinguish unique users and sessions. Stored for up to 24 months. Google privacy policy.

Advertising (with consent)

These cookies are set by Google AdSense and its advertising partners to serve and measure ads. They are only loaded after you accept cookies in the banner.

• __gads, __gpi — used by Google to deliver ads and measure ad performance. Stored for up to 13 months.
• IDE, DSID, NID, AID — set by Google and DoubleClick for ad personalisation, frequency capping, conversion tracking and fraud prevention. Stored for up to 13 months.
• Third-party advertiser cookies — Google’s advertising partners may set their own cookies. The full list of vendors is available at Google’s certified ad technology providers.

3. Google AdSense cookies

BuyMertra uses Google AdSense to show ads. AdSense uses cookies and similar technologies to:

• Show you ads based on your prior visits to BuyMertra and other websites.
• Measure how often ads are seen and clicked.
• Prevent ad fraud and abuse.

You can manage personalised ads at adssettings.google.com, or opt out of third-party vendor cookies at youronlinechoices.eu (EU) or optout.aboutads.info (US).

Google’s full policy on partner sites is available at policies.google.com/technologies/partner-sites.

4. Analytics cookies

Our analytics give us a rough picture of which articles get read, where readers come from, and how the site performs. We do not use analytics to identify individual readers. If you reject non-essential cookies, no analytics cookies are loaded.

5. How to change your consent

When you first arrive on BuyMertra a cookie banner appears with two choices: accept all cookies, or reject non-essential cookies. We remember your choice for 12 months.

You can change your mind at any time:

Reset my cookie choice

The banner will reappear on your next page view so you can choose again.

6. Managing cookies in your browser

You can also block or delete cookies in your browser settings. Each browser handles this slightly differently:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Blocking cookies may break parts of the site. The essential cookies above are needed for basic functionality.

7. Changes

We may update this policy when we add or remove cookies, or when the law changes. The “Last updated” date at the top of the page reflects the most recent version.

8. Contact